How to upload to Meta Ads Manager
- Download each image using the Download button
- In Ads Manager → Create Campaign → Traffic or Leads objective → set URL to the quiz funnel link
- In the Ad Creative section, upload the image and paste the Headline and Primary Text using the Copy buttons
- Set the CTA button type as shown, and set the destination URL to the quiz funnel
- Use the Targeting note on each ad to set your audience
Quiz Funnel Entry — Hero Ad
Every child is different. Some are bold and competitive. Others are artistic and precise. Some crave adventure. Some love solving puzzles.
Which Horse Sport Was Your Child Born For?
Cold — Parents of kids 5–17, Palmdale 50mi radius, interests: kids activities, horseback riding
Show Jumping Action
That look on their face when they clear a jump for the first time?
Your Kid Could Be Flying Over Fences This Summer
Cold — Parents interested in competitive youth sports, youth athletics
Dressage Elegance
Dressage is often called "horse ballet" — and for good reason.
Is Your Child an Artist at Heart? They'll Love This.
Cold — Parents interested in dance, gymnastics, arts, classical music, performing arts
Parent-Child Bond
You know that look. Wide eyes. A huge smile. Pure wonder.
The Moment Your Child Falls in Love With Horses
Warm — Retargeting website visitors, lookalike of existing customers
Quiz CTA — 4 Disciplines
Not sure where to start with riding lessons? You're not alone.
4 Disciplines. 7 Questions. 1 Perfect Match.
Cold — Broad parents audience, interests: parenting, kids activities, outdoor activities
Working Equitation
Working Equitation combines the elegance of classical riding with the excitement of obstacle courses and speed challenges.
The Most Exciting Equestrian Sport You've Never Heard Of
Cold — Parents interested in unique activities, adventure sports, problem-solving kids
Endurance Riding — Outdoors
Endurance riding is about the journey — the bond between horse and rider, the open trail, the California landscape stretching out ahead.
Does Your Child Love the Outdoors? This Is Their Sport.
Cold — Parents interested in hiking, camping, outdoor activities, nature, animals
Group Lesson — Community
At Hussar Stables, we don't just teach kids to ride horses.
Where Palmdale Kids Discover Their Superpower
Warm — Retargeting quiz starters, lookalike of email list
First Lesson — Testimonial
"I had no idea she'd take to it so quickly. After just 3 lessons she was trotting on her own. She talks about her horse every single day."
Your Child's First Riding Lesson Could Change Everything
Warm — Retargeting leads who didn't book, parents of young children 5–10
Brand Awareness — Square
Southern California's premier equestrian program for young riders.
Hussar Stables — Where Champions Begin
Cold — Broad brand awareness, all parents in Palmdale/Antelope Valley
Campaign Strategy
Budget Recommendation
- Week 1–2 (Testing): $20–30/day · Run all 10 ads at ~$3/day each
- Week 3+ (Scaling): Double budget on top 3 performers, pause bottom 3
- Retargeting: 20% of budget to quiz starters who didn't complete
Rotation Strategy
- Cold audiences: Ads 1, 5, 10 (quiz-focused)
- Warm/retargeting: Ads 4, 8, 9 (emotional, testimonial)
- Discipline-specific: Ads 2, 3, 6, 7 (match to quiz result)
Target KPIs
- CTR: >2% for cold audiences
- Quiz completion: >60% of starters
- Lead capture rate: >40% of completers
- Cost per lead: <$15
- Cost per booking: <$50