5-email sequence · 14 days · Drives cold leads back to the quiz funnel
1. Create the Workflow
reactivation-sequence2. Email Timing (Wait steps)
3. Stop Conditions
lesson-booked → endPersonalization fields: Use {{contact.first_name}} and {{contact.child_name}} in GHL. If child_name is empty, set a fallback value of "your child" in the custom field settings.
Hi {{first_name}},
It's been a little while since we last connected, and I wanted to reach out personally.
You showed interest in riding lessons for {{child_name}} at Hussar Stables — and I'm guessing life got busy (it always does). But I didn't want to let that spark of interest disappear without giving it one more chance.
Here's something new we built just for families like yours:
We created a free 2-minute quiz that tells you *exactly* which of our 4 equestrian disciplines is the perfect fit for {{child_name}}'s personality.
Because here's what most parents don't realize: there's a huge difference between Show Jumping, Dressage, Working Equitation, and Endurance Riding — and the right match makes all the difference between a child who *tolerates* lessons and one who *lives* for them.
It takes 2 minutes. No commitment. Just personalized results that might surprise you.
Warmly,
The Hussar Stables Team
Palmdale, CA
P.S. — Spots in our intro lesson program are limited. We cap class sizes intentionally so every child gets personal attention. Take the quiz today and see what's available.
Use the parent's first name in the subject line if available. Send between 9–11am local time on a Tuesday or Wednesday for best open rates.